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The transaction, however, was completed at the height of the Great Recession, marked by an automotive industry meltdown in which two of its biggest customers-General Motors and Chrysler-were forced into bankruptcy. A Smart Move Made During the Great Recession After several rounds of negotiations with the Enrights, GenNx360 eventually acquired a 70% majority stake for a total of $300 million. It was owned by Michael and Brian Enright, who had merged their Dublin, Ireland-based trucking company with a Michigan-based logistics firm to form Syncreon in 2007. Syncreon perfectly fit GenNx360’s buyout model: a well-run, undervalued, family-owned business services company. The principals of GenNx360, led by Lloyd Trotter, the unflappable, adroit former GE executive, and Ron Blaylock, the ambitious, ultra-competitive investment banker, understood the company’s worth nearly a decade ago when it became an early acquisition of the firm. And ensuring Syncreon maximizes its value is none other than its owner: GenNx360 Capital Partners, one of the nation’s largest black-owned private equity firms. Managing the supply chain needs for corporate leviathans such as General Motors, Dell Computers, and Apple Inc., to name but a few, this global logistics company with 98 facilities in 20 countries plays a significant role in driving the automotive and tech sectors. It used to be relatively easy to find, but since Amazon kicked Aukey off for posting fake reviews, it doesn't even have that going for it anymore.Auburn Hills, Michigan-based Syncreon represents one of the most impactful companies that you’ve never heard of. Its picture quality isn't that sharp, its white balance is just OK, the colors are muted, and the video output is excessively grainy when there's not enough ambient light.

Aukey FHD ($50) : WIRED reviews editor Julian Chokkattu did not like the FHD.

While its white balance and auto-focusing were … fine, it just isn't worth triple-digit money, not when the sharper Logitech C920 or Razer Kiyo exist. The picture image on the Anker just didn't look as sharp.

Anker PowerConf C300 ($130) : It's not a bad webcam, but when I checked the price my eyes bugged out a little, Daffy Duck-style.

The only great thing about it is its USB-C cable, unlike most other webcams that use USB-A. On one of our many Zoom meetings, a coworker asked if I was on the deck of a boat. It swivels left and right, but the swivel is unstable, so the StreamCam wobbles around a lot, especially if it's mounted on a laptop. It was a very nouveau art house vibe for everything onscreen to go from blinding, brilliant blue to toasty, volcanic orange and back.

Logitech StreamCam ($152) : The StreamCam did weird things with its white balance, constantly auto-adjusting from one extreme to the other.

There was also a lot of lag in my movements and bad motion blur. And the exposure was so blown out that I never stopped looking like I was living through the last scenes of The Lighthouse. Most of my attention during Zoom calls was spent on the white balance being so off that I looked more orange than an Oompa Loompa. My coworkers commented on how out-of-focus I constantly was. Using it for video calls restricts you to 720p.

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Microsoft LifeCam Studio ($100) : It says it's a 1080p webcam, but there's a catch-that's only for recording video.

These are the models I tested that ranged from merely unimpressive to ones that made me look like the subject of a second-grade art project.

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Not every webcam is an upgrade over the built-in one on your laptop. Subscriptions help fund the work we do every day. com and our print magazine (if you'd like). Special offer for Gear readers: Get a 1-year subscription to WIRED for $5 ($25 off).

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Updated July 2021: We added the Razer Kiyo Pro and Anker PowerConf C300 and removed the Aukey FHD.

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These products go in and out of stock, so if the one you like isn't available, check out our guides on how to use your smartphone or a professional camera (if you have one) as a webcam instead.

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Check out our guide to all the best webcams on the market, plus a few that didn't make the cut. It pays to invest in a camera that will make you look good, so upgrade your webcam and your look. For the most part, laptop manufacturers still skimp on built-in webcams, even though these days we spend almost as much time on videoconferencing apps as we do in the real world. I wanted to know and was hoping you could tell me. This isn't a rhetorical question or the setup to a joke. Do you know why most laptop webcams suck? No, really.