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LITTLE BLACK BOOK BOUDOIR PHOTOS PRO

Product, product, product: When my clients see the beautiful wall art from CG Pro Prints I have throughout the studio or flip through the luxurious Floricolor albums on display, they get excited and begin to imagine their images displayed like this.

During my consult, they have a chance to see the studio, discuss their session ideas, ask questions and, most importantly, start to get to know me.

In person pre-session consult: The first time you meet your client face to face shouldn’t be an hour before they undress in front of your camera.

Pre-session questionnaire: Upon booking, every client receives a questionnaire asking everything from why you booked and what level of nudity you are comfortable with to what your favorite body part is and why.

Overcoming these hurdles is much easier when the majority of the experience is handled face to face. Clients are coming to us with fear, anxiety, body confidence struggles and an incredible amount of vulnerability. The most important aspect of the boudoir experience is the human factor. This brand allowed me to grow my clientele base beyond the bridal client. This shift in thinking allowed my brand to evolve into what it is today. Create an experience that not only produces stunning images, but also creates an environment that allows women to feel safe, beautiful, sexy, confident in their own skin, and you will have no problem filling your shoot schedule. Understanding the psychology behind a woman’s motivations in booking a session is key to defining your brand identity.

So, why should a woman book with you? Shift from focusing on the end result to the experience as a whole. No one needs a boudoir session, although I wholeheartedly believe everyone should do it at least once. Evolution Beyond bridalĪ boudoir session is a luxury purchase. Most clients leave their session already talking about booking their next one without having seen an image. Shooting with this intent dramatically increases the impact of the images, resulting in larger sales because of the client’s connection with her images. I wanted to provide an environment where she could be comfortable in her own body-an environment where she thrived. Most of the time when a woman books a session, her underlying reason is that she’s looking to step out of her everyday life, to be pampered and see beauty in herself that she hasn’t seen in ages or at all. What is your client’s deeper motivation? I’ve found that due to life’s responsibilities, my clients have a hard time making themselves a priority. Milestone celebration, gift or bucket list item, we as photographers need to remember it’s more than just a pretty picture. We need to be a mix of photographer, therapist and cheerleader, no matter the client’s initial reasoning for booking a session. Uniquely personal in its nature, a boudoir session requires a photographer to be more than technically adept. It saddened me that I had discounted an entire aspect of this experience-the fear, joy, confidence and empowerment that comes from it. Seven words changed everything for me: “You have no idea how this feels.” Hearing this from my client made me realize how naïve I was in thinking that it was only about creating pretty pictures. It wasn’t until I shot my first non-bridal client that I realized I needed to do things differently. There didn’t need to be because it was more of an add-on than a separate brand.

There was very little marketing needed and, honestly, no real brand identity at that point. This is how I began as a boudoir photographer: creating little black books filled with pretty pictures for brides from my wedding brand to give as gifts to their significant others.